It is the duty and mission of the propaganda and ideological work to be good at turning the Party's policies into the actions of the masses and to gather the joint efforts of the Party's will and the people.

       There is a new atmosphere in the new era, and more new actions should be taken. How to renew the new atmosphere? How to motivate new actions? When the current hits the water, when the courageous advance, "more need to firm self-confidence, inspire fighting spirit, more need to work together, unity and struggle." From this we can understand why General Secretary Xi Jinping regards "gathering the people's hearts" as an important mission to do a good job of propaganda and ideological work under the new situation, and calls for "singing the main melody, strengthening the positive energy, enlarging and strengthening the mainstream ideological and public opinion, and encouraging the morale of the whole Party and the whole nation.

       In order to grasp the central link of the propaganda and ideological work of unification of thought and cohesion, gathering people's hearts is the most important thing. From the first official newspaper of the Central Committee of the Communist Party of China, The Guide, praised as "a beacon in the dark", to the Red Star on the Long March Road, which became "a powerful speaker in the revolutionary war", to the early stage of reform and opening up, the propaganda front broke through the shackles and helped the whole Party and the whole country get rid of chaos and emancipate the mind. The propaganda and ideological work has always been ours. The party's unity of thought and cohesive power are the masters of the family and the key to victory. Today's   China has moved to a new historical position, just like climbing with weight and hitting water with midstream. Looking ahead, the prospect is magnificent and the scenery is infinite; looking down, every step forward, we have to chop the waves, surmount the obstacles and eliminate dangers. At this time, we need to publicize the ideological front to carry out the mission of gathering people's hearts, radiate the spirit of millions of people, to unite a strong joint force to overcome all the risks and challenges, to promote reform and development.

       Leading the public opinion is the most important, the most profound and the most difficult, the most magnificent, the highest and the most complex. The crucial period of reform and the period of social transformation are also prominent contradictions. With the profound changes in China's economy and society and the profound adjustment of the interest pattern, various deep-seated contradictions and problems are constantly emerging, and social hot spots show many new characteristics. On the one hand, social hotspots are often related to people's livelihood, especially in the areas of education, social security, medical care, housing and other areas closely related to the interests of the masses; on the other hand, if it is not properly guided, some isolated incidents and livelihood issues are likely to become public opinion events through the network dissemination. This shows that to fulfill the duty and mission of gathering people's hearts well, we should not sing high-profile and talk big words, but aim at the problems of people's vital interests. We should solve both practical problems and ideological problems, so as to strengthen confidence, gather people's hearts, warm people's hearts and build concentric minds.

       "We rely on the people's life of the ocean, our source of wealth is not worried about exhaustion, the problem is only what we should go to get every day." Hu Qiaomu wrote a special article for the Liberation Daily of Yan'an in the revolutionary era, reminding journalists that it is not enough just to write articles that are not top-notch, but also to have a set of journalistic common sense. They must be familiar with the people's life and the people's hearts, as well as the direction, policies and work of the Party. General Secretary Xi Jinping also took Liu Qing's 14-year career as an example to illustrate that literature and art can only be full of vitality if it conforms to the people's wishes and reflects their concerns. It is the duty and mission of the propaganda and ideological work to be good at turning the Party's policies into the actions of the masses and to gather the joint efforts of the Party's will and the people. The new era sings the strongest sound of uniting the people and striving together. The propaganda and ideological front shoulders a heavy responsibility.

       Singing the main melody and energetically energetically energetically are both the orientation and the standpoint as well as the practice and the method. In the past "one-paper fashion" era, "without a well-run newspaper, a sound and strong party and state building can not be imagined"; but now the media structure, the environment of public opinion, the mode of communication has undergone profound changes, "can not pass the Internet this pass, will not pass the long-term ruling of this pass." Propaganda and ideological work is the work of people. Where the people are, the focal point of gathering people's hearts should be. Only by scientifically understanding the law of network communication and constantly pushing forward the innovation of working concepts, methods, carrier channels and institutional mechanisms can we have the ability to dialogue with hundreds of millions of netizens, thus making the Internet the biggest variable as the greatest increment of career development.

       "When the river goes out of Tongguan, its water power increases because of the resistance of Taihua; when the wind returns to the Three Gorges, the wind power increases its howl because of the separation of Wushan Mountain." The great rejuvenation of the Chinese nation is by no means achieved by beating drums and drums. New era and new journey, let us gather more than 1.3 billion people's enormous concerted efforts, and continue to march toward the established goals.

       Source: People's daily