In the new situation, we need to be more sensitive and fully grasp the opportunities and conditions given by the changes of the times, and actively make our own voice. This will not only help to enhance the initiative and influence of our own discourse, but also help to promote international public opinion to reflect the development trend of the world in a more real and balanced way.
A China that is constantly reforming, innovating, expanding and opening up, and a China that is committed to making all Chinese people live a happy life and make great contributions to world peace and development, do not worry about the lack of good international reputation.
Since the founding of new China more than 70 years ago, we have created a miracle of rapid economic development and long-term social stability. Many countries and people of insight in the world sincerely praise China's development achievements. However, there are also some people who don't know much about China's development, and there are some misunderstandings and even biases. Since the reform and opening up, China has embraced the world, learned from the world, integrated into the world and contributed to the world. It hopes to cooperate with all countries in the world for win-win results and develop in the interaction with the world. In this process, we need to accurately express China's opinions and voice so that more people can listen to and understand China. Since the eighteen Party's Congress, general secretary Xi Jinping has attached great importance to the work of external communication. In a series of important speeches, China has repeatedly mentioned the good story of China and the good voice of China. We should grasp the profound connotation of Chinese stories, master the effective methods of telling Chinese stories, actively strive for the international discourse power, enhance the international community's recognition of China's development, and show the world a real, three-dimensional and comprehensive China.
International image should be shaped by oneself
Full of sound and colour of our external communication under the guidance of Xi Jinping's diplomatic thoughts since the eighteen Party's great development. On many occasions, we have put forward China's policy propositions and important initiatives, demonstrated our support for economic globalization and multilateralism, and effectively conveyed China's voice to the world. Many Chinese experts, scholars and media are more active in stepping onto the international stage, making Chinese voices and responding to the concerns of the outside world. China's external communication methods are more diverse, not only for the world, but also for the precise communication of "one country, one policy". The communication means are speeding up from a single traditional media to a variety of media integration.
While firmly safeguarding national sovereignty, security and development interests, we have also actively declared our positions and propositions. Not only has the government taken a clear and firm stance in the diplomatic arena, but also the business community and the academic community have stepped onto the front stage to play an important role in helping the diplomacy of great powers with their own practice, clarifying many vague understandings from the outside world. These achievements and accumulated experience in practice make us confident that we can make greater efforts to let the outside world better understand China and build a good image of China in the world through our own initiative.
It is a long-term task and systematic project to improve the ability of external communication. The cognition and judgment of the outside world to China will change with the change of China's own discourse and behavior. We should sum up our experience in time, accurately grasp the development trend of the world and the development characteristics of the times, continuously strengthen the construction of discourse capacity, explore methods that are more in line with the national conditions and reflect the world situation, make China's external communication more targeted and timely, enhance its appeal and penetration, and speed up the international influence of China's discourse. We should actively strengthen the construction of foreign discourse system, innovate the ways of expression of foreign discourse, enhance the affinity of cultural communication, and make the image of contemporary China more beautiful in the world. For example, if we want to actively respond to the concerns of the international community, we need to use various forms to make a timely voice in the international public opinion field, tell the story of China's fight against the epidemic, make clear the positive actions and progress results of China's epidemic prevention and control, and demonstrate the concept of a community of shared future for mankind.
Seize the opportunity given by the era change
The power of communication determines the influence and the power of discourse determines the initiative. In the theory of international communication, the word "Discourse" embodies a kind of thinking symbol and communication tool. People use discourse to communicate meaningfully between communicators and listeners, and transfer specific values. The international discourse power of a country refers not only to its right to speak in the world, but also to its effectiveness and influence.
Theoretically speaking, discourse contains complex elements. One is the content and quality of discourse. To be influential, discourse needs to be supported by high-quality content. Two is the ability to set and disseminate international issues. In real international relations, countries with strong ability of setting international issues and spreading discourse are often more able to shape and guide public opinion and master discourse initiative. The third is the fact and practice contained in discourse. Successful discourse needs to be based on rich facts and practices. Vague concepts and announcements are not enough to move people, and it is difficult to improve the discourse power. Fourth, the recognition and feedback of discourse. Only by winning the recognition of the audience and forming positive feedback can the discourse influence gradually increase.
As China is getting closer to the center of the world stage, more and more countries and international people are willing to understand China, look at China objectively, and explore the reasons for China's great achievements. China's voice is growing with its own influence. However, on the whole, the public opinion pattern of "stronger in the West and weaker in me" has not been completely broken, and our discourse power and influence in the international public opinion field still need to be improved. At the same time, we have not fully used the discourse power we have. It should be noted that the international public opinion field is very diverse and multi perspective, and the audiences from different backgrounds accept information from different channels. Official and diplomatic communication alone is not enough to reach all occasions, and more people are needed to participate in the international expression.
Compared with the past, the international community now pays more attention to China's policy propositions and responses on various issues, hoping to see first-hand information and in-depth interpretation from China. However, the first-hand information from China in the international public opinion field is still limited, which is not enough to reflect the rich social practice and culture of contemporary China, and cannot meet the international desire to understand China. In the new situation, we need to be more sensitive and fully grasp the opportunities and conditions given by the changes of the times, and actively make our own voice. This will not only help to enhance the initiative and influence of our own discourse, but also help to promote international public opinion to reflect the development trend of the world in a more real and balanced way.
China is willing to have equal exchanges and dialogues with other countries through friendly means. A successful international discourse subject is good at speaking not only with his own microphone, but also with the microphone of others. In other words, in order to gain the initiative of discourse, we need to actively participate in discussions and actively spread ideas, and strive for the understanding, respect and recognition of the audience through the penetration of speech, the penetration of ideas and the persuasion of facts. Based on China's profound historical and cultural accumulation, we should uphold the spirit of modesty and inclusiveness, adhere to communication, learning and opening-up, and through a simple and earthly narrative style and expression, not only thoroughly understand what happened in China, but also objectively judge what happened outside China, and form a discourse style with Chinese characteristics in the interaction and transmission with international discourse.
Pay attention to the communication of the public opinion
Today's world is undergoing a great change that hasn't happened in a hundred years. Some people have entered the 21st century, and their heads are still in the old era. They are used to observing new things with the old eyes. The voice of maintaining multilateralism and promoting unilateralism has always been competing in the field of international public opinion. We need to make a strong positive claim to let the world know that China's development is ultimately for the sake of the Chinese people to live a good life, and for the sake of making the world more just and better. We need to pay attention to communicating people's feelings and public opinions to gain more understanding and trust when we strive for the right to speak internationally. This requires us to innovate our ideas and methods and keep telling the Chinese story.
Expound the Chinese spirit. Now the international community is paying attention to China, not only its development achievements, but also how the developing China will affect the world. Seeing that China is getting closer to the center of the world stage, there are always some people in the world who, out of ideological prejudice or arrogance of power politics, deliberately apply the development logic of some western countries to distort and smear China. Human civilization has a long history. It is not an iron rule of history that a country must be strong. Those who speculate about the world with backward, narrow and one-sided views of history can not see the progress of history, the trend of the times or the future of mankind. We can't change other people's prejudices only by refutation and justification. We need to show the international community a more real, three-dimensional and comprehensive China, more persuasively explain China's intentions and goals, and focus more on the vision and actions of China and other countries to build a community of shared future for mankind. We should actively try to use China's theory and perspective to interpret international issues and world trends, elucidate China's spirit, show China's style and features, and let the world have more understanding and support for China.
Form a communication force. The international image of a country is three-dimensional and multi-dimensional. We should encourage all walks of life and all social groups to participate in the external communication. We should actively build a pattern of foreign publicity, give full play to the role of different subjects, and form a comprehensive, diversified and three-dimensional foreign communication system that combines the government and the people, the central government and the local government, the foreign publicity department and the actual work department, and the institutions and individuals. At the same time of deepening the professional and strategic level of external communication, we also need to expand the external communication at the humanistic and public level. We need to work together to form a complete narrative of the whole society, a wide field and a multi angle. We will strengthen the popularization of knowledge and skills for external communication, reform the talent training model, and let different talents play their own professional characteristics within the framework of building a community of shared future for mankind. We will twist all forces into a rope to form the largest communication force.
Enhance affinity. To tell a good story of China, we should not only tell a good story of China's system, but also tell a good story of the Chinese people. Sometimes, a small story can tell a lot of questions. Many of our stories are told to foreign people, so there can also be the joys and sorrows of ordinary people. We can innovate the way of external communication and discourse expression, create new concepts, new categories and new expressions that integrate China and foreign countries, combine what we want to say with what foreign audiences want to hear, and strive to enhance the affinity of cultural communication. We can start from the small things around the Chinese people and tell them about the real and vivid "Chinese life" in the ways and ways that the foreign people can hear, understand and understand, so that they can understand the Chinese road, theory, system and culture.
In the new era, we must conscientiously study and understand Xi Jinping's diplomatic thoughts and introduce the real, three-dimensional and comprehensive China to the world. A China that is constantly reforming, innovating, expanding and opening up, and a China that is committed to making all Chinese people live a happy life and make great contributions to world peace and development, do not worry about the lack of good international reputation. We need to grasp ourselves, cultivate our internal skills, promote the work of external communication more excellently, and work together to achieve the goal of improving the international discourse power and the national soft power.
Source: People's daily